Ponta Brasil Swimwear Partners with Red Band for Pariah Island Wardrobe
Tuesday, September 25th, 2007
Ponta Brasil, the boutique women’s swimwear designer from Brazil, has joined Red Band’s partner pool, agreeing to provide bikinis and swimwear for the cast of Pariah Island.
In exchange for wardrobe, Ponta Brasil will be eligible for sponsorship options under Red Band’s “Hypersponsoring” model.
The deal marks the first cooperative partnership with corporate organizations and Red Band’s Pariah Island entertainment property.